Ma Hua LLC d/b/a “TruPura” (“TruPura”) – Privacy Practice Statement
Effective Date: 2019-12-02
Ma Hua LLC d/b/a (“TruPura”) believes that understanding what our customers want for products, services and/or information is an important part of building an interesting and useful on-line environment and the applications designed for download and use on mobile or other digital communication devices. TruPura wants to contribute to providing a safe and secure environment for you if you choose to become an interactive participant on this Site and a subscriber to or user of TruPura’s products and/or services subject to applicable federal, state and local laws.
You acknowledge because you are accessing and using this Site that you have read, understood and agreed to the Terms and Conditions of this Privacy Practice Statement and expressly consent to the practices described herein below.
TruPura has designed its Site with this belief in mind, and has created this page so that you have easy access to information about TruPura’s privacy practices. At any time, however, TruPura may change its privacy practice and privacy practice statement. In the event TruPura does so, TruPura will post these changes here so that you will always know what information TruPura will gather, how TruPura might use that information and whether TruPura will disclose the information to anyone. Your continued use of this Site constitutes acceptance of these changes. Notwithstanding the foregoing, we are not required to provide you any notice about any changes and you waive the right to receive any notice; and as a result, you are obligated to check this Site frequently for any changes.
YOUR CALIFORNIA PRIVACY RIGHTS:
California Civil Code Section 1798.83, also known as the “Shine The Light” law, permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:
MA HUA LLC (“TruPura”) – CONTACT INFORMATION
By E-Mail: [email protected]
By Phone: 303-623-6060
By Mail: 1150 W. Custer Place, Denver, Colorado 80223
- What information does TruPura collect on-line?
- What sort of information will TruPura not collect?
- How does TruPura use the information it collects?
- “Cookies” or Web Beacons —what are they and how does TruPura use them?
- How does TruPura use e-mail or messages?
- What information may TruPura share with others?
- What information will TruPura not share with others (with special attention to children)?
- Choices for your Site interaction.
- Security and Retention of Your Personal Information.
- How to contact TruPura with questions or comments.
What information does TruPura collect on-line?
When you visit TruPura’s Site and/or subscribe to or use TruPura’s products and/or services, TruPura asks you to provide information by filling out and submitting an on-line form. This information may include your name, account name, billing address, cell phone number, wireless e-mail address, physical location, mailing address, Internet e-mail address and, in the case of service and/or product transactions, your credit card number. TruPura asks for this information so that TruPura can provide to you your selected products and/or services. You can always choose whether or not to disclose any or all of the information requested; however, certain information is required for subscribing to or using our services and/or products.
TruPura may also occasionally send details about our sales, new products, new partnerships, special offers, market expansion and promotions to the e-mail address you provide.
Additionally, TruPura automatically gathers certain usage information like the number and frequency of visitors to the Site or the number and type of customers that access and obtain TruPura’s product and/or service offerings. Such information may also include demographic information such as date of birth, age or gender. TruPura only uses and analyzes such information in the aggregate, not at the individual level, to make improvements to its Sites and to its product, goods and service offerings. Therefore, any individual and personal information, such as your name and e-mail address, is not included in this analysis.
Information provided when users establish an account, such as their email address, username, password, and other contact information provided, as well as information they provide in connection with their other digital device account, such as a profile picture. If a user is a customer, we may also collect their information about how they use and interact with TruPura, and when they use their digital devices to view product or service offerings and purchase products or services. Information related to a user’s purchase of goods and services by using a credit/debit card, billing address, the goods and services purchased, and other related transaction information. Information about a user’s Internet connection, browser, or computer/device, IP address or digital device ID, and information on how they use and interact with digital devices, such as pages or features they access.
If a user links their social media profiles and accounts on this Site or other digital devices through social media networks (e.g., by clicking a Facebook “like” button), information may made available to, and collected by TruPura, through those social media profiles and accounts. In addition, if a user elects to connect their third party devices or third party applications (collectively “Third Party Apps”) to this Site or digital devices in order to utilize certain features and functionalities, we may collect information from such Third Party Apps. If a user accesses via a mobile device this Site through an application or accesses this Site from other external devices or sources, TruPura applies these privacy practices to the foregoing. The user understands that this Site does not collect any information, data or personal or non-personal information that is subject to HIPAA (Health Insurance Portability and Accountability Act) regulations and requirements.
INFORMATION WE COLLECT:
- We collect the information you give us in order to provide you products and services, inform you about our products and services, to provide you access to particular tools and service, to send you personalized emails or secured messages pertaining to your use of the services or product and to fulfill your product and service requests that are compliant with applicable federal, state or local laws.
- Administer your account.
- We may work with consumer marketing companies to help us better target our services and product communications to you with applicable federal, state or local laws.
- Statistically analyze user behavior and activity.
- Conduct research and measurement activity.
- When you access our Site, we will log your IP address in our web server logs. We also collect related information such as browser type, operating system, and Web pages visited to help manage our Site.
What sort of information will TruPura not collect?
Unless you provide it, TruPura will not collect or know your name or e-mail address. TruPura does not follow your browsing path outside of the Site.
How does TruPura use the information it collects?
TruPura may use the information it collects to improve the Site, enhance TruPura’s product and/or service offerings, bring you new product and/or service offerings and meet your needs related to your use of the Site and/or products and/or services in compliance with local, state and federal laws.
In the end, TruPura hopes this information will help TruPura tailor its communications and/or products and/or services to your particular needs so that you receive more of what you want from TruPura and its products and/or services and less of what you don’t want. If you subscribe to or use TruPura’s products and/or services and/or visit the Site, TruPura will periodically supply you with information about TruPura’s products and/or services in compliance with local, state and federal laws. If you do not wish to receive this information, please e-mail TruPura at the contact below with instructions to disengage you from the receipt of such information.
HOW WE USE PERSONAL INFORMATION:
- We use personal information to deliver products/services, or to carry out the transactions you have requested in compliance with local, state and federal laws.
- We use the information collected to send communications to you, such as your transactions status (e.g., t-shirt purchase), information about products and services available from TruPura and its corporate affiliates, promotional offers, and surveys in compliance with local, state and federal laws.
- We use the information to customize, analyze, and improve our products, services (including our Site), technologies, communications and relationship with you.
- We use the information to enforce our conditions of payment, Site terms and/or separate contracts (if applicable) with you.
- We use information to prevent fraud and other prohibited or illegal activities.
- We use information for transaction fulfillment.
- We use information to communicate special offers, promotions and information about our products or services in compliance with local, state and federal laws.
- We use information to send newsletters, announcements, reminders and other opportunities.
- We use your information to send out product alerts, product pricing change alerts, product or service availability alerts and associated TruPura information in compliance with local, state and federal laws.
- We use information to administer your account.
- We use information to provide you access to certain tools and services.
- We use the information to respond to your inquiries, including personalized emails.
- We use information to obtain feedback.
- We use information to statistically analyze user behavior and activity.
- We use the information to conduct research and measurement activities.
“Cookies” or Web Beacons sent from the Site and Our Use of Them.
A cookie is a small file stored on your computer by a Site to give you a unique ID. Cookies help make it easier for you to use the Site, and they help TruPura provide you with the information you need — when and where you need it.
A cookie generated by a Site contains no information about you. It contains only a numeric ID that, for example, allows you to retrieve your order form or other associated information so that you can check on the level of service to which you have subscribed and/or products which you have ordered. TruPura encourages you to update your information periodically so that TruPura may provide you with the best possible on-line service.
TruPura also uses web beacons (single-pixel graphic files also known as “transparent GIFs”) to access cookies and to count users who visit the Site or open our HTML-formatted email messages. Another example of information that we automatically collect as you navigate the Site is information about your computer’s connection to the Internet. This information allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the Site.
In keeping with TruPura’s standard policy on customer information, TruPura analyzes data gathered via cookies and web beacons only in aggregate, not at the individual customer level.
How does TruPura use e-mail or messages?
TruPura will send one e-mail or message to confirm each requested information, and TruPura may occasionally use e-mail addresses or messages for promotion of services or products, or other items of interest to our users in compliance with local, state and federal laws. If you receive an e-mail or message from TruPura that you would rather not receive, please e-mail TruPura at the contact below with instructions to disengage you from the receipt of such information. Please note that TruPura does not sell or share e-mail addresses with other companies, except as indicated below.
TruPura encourages you to e-mail [email protected] with your questions or comments. TruPura reads every e-mail it receives.
What information may TruPura share with others?
If you provide TruPura with your name or e-mail address, TruPura may make these available to other companies who want to tell you about their products. (If you prefer that TruPura not share this information, please e-mail TruPura at the contact below with instructions to disengage you from the receipt of such items.) In delivering this information, TruPura may group you with other customers who have bought similar services and/or products, but TruPura will not provide any personal details about you.
TruPura may also provide aggregate information (never information about you personally) to TruPura’s business partners for the purposes of enhancing TruPura product and/or service offerings to you.
Protecting Personal Information: We understand the importance of ensuring that your personal information is secure and protected. We use a variety of security technologies and procedures to help protect personal information from unauthorized access, use, and disclosure.
TruPura utilizes a payment arrangement and/or service as indicated on the Site (including the checkout page) that is consistent with reasonable industry standards for obtaining and processing payments and engages in practices as recommended by the payment administrator and/or processor. The use of this arrangement and/or service is to facilitate privacy concerns regarding payment information used and processed at this Site.
DISCLOSING PERSONAL INFORMATION:
- We may share your personal information with corporate affiliates to carry out transactions you request or to make our business or that of our corporate affiliates more responsive to your needs.
- We may share your personal information with business partners that help TruPura carry out transactions you request or that help TruPura to customize, analyze and/or improve our communications or relationship with you, and then only with business partners who share TruPura‘s commitment to protecting your personal information. We may also share your information in the event of a merger, reorganization or sale of TruPura.
- We may disclose your personal information in connection with law enforcement, fraud prevention, or other legal action as required by law or regulation, or if TruPura reasonably believes it is necessary to protect TruPura, its customers or the public or as it relates to any user understandings in connection with this Site or any agreement with TruPura or to enforce any tangible or intangible property rights and interests or for any other property, health or safety reasons or threats of any person of which we become cognizant as a result of interaction with this Site, including fraud or your identity verification.
- We employ other parties to carry out certain functions or operations on our behalf, who are authorized to use the information solely for our purposes (e.g., web site developers, analyzing user data).
- We may share information with Social Networks when users interact with this Site or other digital devices (e.g., clicking the “like” button on Facebook) or Third Party Apps.
- Except as described above, we will not disclose your personal information to other third parties unless you have provided consent.
What information will TruPura not share with others?
TruPura will not share, sell or trade e-mail addresses, which are personal to you, and that are collected as part of a survey, with others. Except to verify credit card information to complete your service and/or product transaction, TruPura will not use or release to others any credit card or financial information for any purpose. For privacy purposes, all information relating to our customers is stored on a highly secure server that is not accessible via the Internet.
Third-party web sites, apps or other digital devices are not under our control except to the extent that you use the foregoing to access the Site. The foregoing have their own privacy notices independent of this Site and the privacy practice described herein applies to this Site only when accessed via digital devices.
HOW TO CONTACT TRUPURA WITH QUESTIONS OR COMMENTS:
TruPura is always happy to answer your questions and listen to your comments, and TruPura offers several options for you to contact us.
Choices for Your Site Interactions:
- You may instruct TruPura to stop sending you certain promotional materials (e.g., e-mail messages, newsletters) by following the unsubscribe instructions provided in our materials; or you can selectively opt out of certain mailings without affecting your use of the Site.
- Click below to unsubscribe from (opt out of) direct mail, telephone, fax, message or e-mail communications.
- You may choose to view or edit your personal information that has been stored online by visiting the account section of the Site. For the security of your account, you will be required to sign in with your login ID and password.
- You may contact TruPura to determine the types of personal information that we process and to correct or update your personal information.
- Note, this Privacy Practice Statement is specific to the United States. Privacy practices vary from country to country, and you will be responsible for knowing local country privacy requirements and compliance therewith. TruPura shall not be liable for privacy compliance outside the United States.
Security of Your Personal Information and Retention of Your Personal Information:
We take what we believe to be reasonable precautions and have implemented managerial and technical procedures to try to protect the security of data and information, including personal information. However, we cannot guarantee against any loss, misuse, unauthorized disclosure, or alteration or destruction of data or personal information. You provide your personal information to us at your own risk. You acknowledge that: (1) there are security and privacy limitations in computer systems and on the Internet, including any type of digital communication or mobile devices, which are beyond our control; (2) the security, integrity, and privacy of any and all information and data exchanged between you and us through the Site, including personal information, cannot be guaranteed; and (3) any such information and data, including personal information, may be viewed or tampered with by a third party while such information or data is being used, transmitted, processed, or stored.
We keep your personal information only as long as we need it for the purposes for which it was originally collected (or to which you have subsequently consented) or for other legitimate purposes (such as regulatory compliance), or as permitted by applicable law.
CONTACT: ANY QUESTIONS, CLARIFICATIONS, CHANGES TO PERSONAL INFORMATION OR OPT OUT NEEDS, OR ANY OTHER CONCERNS REGARDING THIS PRIVACY PRACTICE STATEMENT, PLEASE CONTACT:
MA HUA, LLC d/b/a (“TruPura”) – Contact Information
By E-Mail: [email protected]
By Phone: 303-623-6060
By Mail: 1150 W. Custer Place, Denver, Colorado 80223