Dr. Ben Cowin,, smiling in a suit with his arms crossed.
Dr. Ben Cowin, expert in sports medicine for competitive athletes.

Dr. Ben Cowin is a sports chiropractor and the owner of Action Spine and Sports Medicine in Denver, Colorado. When he’s not tending to the injuries of famed professional athletes in his office and around the globe, he’s advocating for the use of cannabis in the sports medicine world. Discover who Dr. Ben is and why his passion lies in the thriving CBD industry. 

Q: Tell us a little bit about yourself.

My name is Ben Cowin and I’m the owner of Action Spine & Sports Medicine, a clinic that specializes in high-performance healthcare. I have an undergraduate degree from the University of Central Oklahoma, as well as a masters in Athletic Training with an emphasis in biomechanics from Indiana State University. I have two amazing kids and I enjoy spending time with my family, traveling, and doing triathlons.

Q: How long have you been in the professional athletic world and where did it all begin?

I’ve been working with professional athletes for over 20 years now. It all started back in undergraduate school at the University of Central Oklahoma, where I was a student athletic trainer. I’ve been working with athletes ever since then! 

Q: What was your perception of CBD prior to educating yourself on cannabis and all of its benefits?

Honestly, before I started doing my research, I didn’t even know there was such a thing as CBD. I just knew of cannabis and nothing more. Because of my upbringing and working with athletes, cannabis had always been a banned substance, so it was still a non-starter issue. I never needed to know about the benefits because regardless, WADA (World Anti-Doping Agency) and the NCAA (National Collegiate Athletic Association) prohibited it. 

Q: How has that education changed the way you practice sports medicine and advocate for this plant?

It has changed the way I look at treating the athlete. For many athletes, we still have to look at WADA’s regulations; but for other athletes, we can offer a safe alternative to pain control thanks to cannabinoids. 

Q: Who do you speak with about the benefits athletes and the general public can experience with the use of CBD?

I’ve been fortunate to educate on the topic of cannabis as medicine at sports medicine conferences, symposiums, online learning modules, and guest lectures at Universities. 

Q: Why is it important for a doctor like yourself to share this knowledge?

The new Relief Cream packaging, listing the trupura CBD logo and 500mg Broad Spectrum CBD.
The Relief Cream, formulated to relieve pain and inflammation.

Taking the scientific white papers and sharing my views from a clinical perspective gives individuals a better understanding of ‘why’ could CBD help them. It’s not just a doctor saying, “Take this for that symptom,” but more, “This is how CBD can help your particular issue.” By understanding the ‘why,’ I feel patients can take more control over their health. 

Q: You partnered with trupura CBD to formulate the Relief Cream. Tell us why consumers may benefit from this new topical?

The Relief Cream was specifically designed to target the root cause of nerve pain and the inflammation which often leads to chronic pain. The cream addresses why pain signals continue to be sent to the brain, even after an injury has finished healing. By decreasing the pain signals, what we hope to see is a relaxing effect. As the body relaxes, it will provide an environment more conducive for healing. 

Q: What does your future look like as a CBD advocate?

My mission will always be to advocate for the athlete. I want to help the athlete in any way I can, so if that’s in the cannabis space, I’ll continue to educate athletes on handling injuries and fight for them to have more access to better options for pain and healing.

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