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CBD is a non-intoxicating cannabis plant compound often derived from industrial hemp, and in recent years, it’s soared in popularity due to its change in legal status and plethora of medical benefits. Sometimes touted a wonder drug, it can be ordered on the internet, found on the shelves of major pharmacies, and even in convenience stores. You might even get a call from that nice lady from your church who will ask you to join a multi-level-marketing CBD franchise. With so many options and new companies jumping in on the trend, it’s important to know how to choose a reliable CBD brand.

Buyer Beware

With so many CBD brands flooding the market, it’s easy to get confused and wonder which can be trusted and which are sketchy. Who’s making unsupported claims and who’s shooting straight?  The Food and Drug Administration (FDA) and the Federal Trade Commission (FTC) published a paper in October 2019 about their efforts to protect the consumer. It’s a long story, but well worth the read as it explains how you can report advertisements and companies that make unsupported claims.

According to the FDA, among the most outrageous claims and recommendations are: giving CBD to babies for ear aches and to make them fall asleep; that CBD can combat autism in children; and that it can protect against the development of Parkinson’s and Alzheimer’s diseases. In addition, the FTC has cracked down on companies that have deceptively marketed CBD products as alternative treatments for serious health conditions such as cancer and diabetes; and as preventatives for heart attack and stroke.

These types of medical claims are unfounded by science. If you are a consumer, health professional or retailer who has encountered a manufacturer who made such false claims, or whose product was mistreated or mislabeled, causing illness or a failed drug test, you can report them to the FDA here. If claims about CBD sound too good to be true, they are. It’s a natural alternative that helps with chronic pain control, anxiety relief, muscle soreness, insomnia, and clinical trials demonstrate even more potential benefits. Ask your doctor how hemp products can help seizures and epilepsy, which has been medically proven! CBD is good medicine; but don’t expect it to put hospitals out of business.

Now for the good news. There are plenty of reputable cannabis companies that make quality CBD products that soothe pain, diminish anxiety, and promote overall wellness and a healthy lifestyle.  Look for an established, veteran company that is dedicated to the health of its customers and their families, and devoted to the highest production standards. Our biggest piece of advice? Choose a CBD brand that third-party lab tests all of their products.

A stylized shot of trupura CBD Eucalyptus Bath Salts, the container laying on a towel next to a seashell and bar of soap.  trupura wants you to know how to choose a reliable CBD brand.

Check The Label: Things To Look for When Choosing CBD Products

Rule No. 1 – Beware wild claims of health benefits (see above).

Rule No. 2 – Buy from companies that employ third-party lab testing. This means the test results are produced by an independent lab, not the company itself, which ensures that the amount of THC and CBD listed on the package are accurate. Some companies have these reports listed on their website, and those with good customer service will send you the third-party lab results and other information upon request.

Rule No. 3 – When buying hemp-derived CBD products, research where the hemp plants were grown. Hemp is known as a hyperaccumulator, having the ability to absorb toxins and heavy metals in soil, and you don’t want those compounds to do harm to your body. In the United States, industrial hemp cultivation is more heavily regulated in compared to most countries, and only approved herbicides and pesticides may be used. In general, if you see chemicals with long, hard-to-pronounce names listed on the label, take a hard pass. The words “full spectrum CBD,” “organic,” and “locally-sourced” are your friends.

Rule No. 4 – Look for companies that list the amounts of CBD and THC in the product. Some companies are vague with their CBD concentration, stating the amount of hemp extract infused versus the milligrams of CBD. It’s important for novice users to know the CBD content so that they can start with a low dose and record their body’s reaction to the compound. Start low and go slow, as we always say! More than 0.3 percent THC is not allowed by regulation; if a hemp product you purchased contains more, it’s not only illegal, but consumption could get you high.

Lastly, consider how you wish to you use CBD to find the perfect brand and product for you and your unique needs. If you have medical questions, Leaf411 should be your first call for free advice from a registered nurse specifically trained in cannabis.  And if you’re looking to start a CBD regime, you’re in the right place! Discover more about our safe, reliable hemp products.

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